O Communication
Initial Context
In November 2024, the client's website generated 748 monthly organic visits with 585 ranked keywords. The existing content strategy lacked structure and measurable objectives.
The food industry was experiencing heightened regulatory scrutiny during this period. Multiple brands faced legal action for non-compliant health claims, with penalties ranging from thousands of euros in fines to significant reputational damage.
Objective: Increase organic traffic while maintaining full regulatory compliance in a high-risk vertical.
Strategic Approach
Compliance-First Editorial Framework
A systematic validation process was implemented:
- All editorial angles require approval from both client stakeholders and legal counsel
- Content targets high-volume keywords (recipes, nutrition information, fitness) using informational formats only
- Health claim language is strictly prohibited
- Every piece undergoes compliance review pre-publication
Content Production System
The editorial calendar operates on these principles:
- Keyword research prioritizes search volume, competition level, and user intent
- Publishing cadence: 4 articles per month
- Topics with potential legal or reputational risk are rejected during planning phase
Production Methodology
Resource Allocation
Budget constraints required maximum efficiency:
- Link acquisition: €0 (no budget allocated)
- SEO tools: €15/month (RankerFox subscription providing Semrush and Ahrefs data)
- Primary investment: Content production
AI Integration with Human Oversight
Custom automation was developed for:
- Article drafting
- Internal link insertion
- Related content sourcing
Quality control process:
- AI generates initial draft
- SEO lead reviews and edits for quality, brand voice, and strategy alignment
- Client approves content
- Legal team validates compliance (when required)
- Content published
Performance Data
Traffic Growth (Source: Semrush)
- May 2025: 11,563 visits/month
- July 2025: 39,021 visits/month
- August 2025: 59,974 visits/month
- Total growth: 11,932% increase over 13 months
Keyword Performance
- Ranked keywords: 585 (Nov 2024) → 9,740 (Aug 2025)
- Achieved top 3 rankings for competitive terms in recipe, health, and weight loss categories
Outcome Summary
- Traffic multiplier: 120x growth over 13 months
- Keyword expansion: 16.6x increase in ranked terms
- Cost structure: No paid acquisition or link building
- Compliance record: Zero violations or legal challenges
- Sustainability: Traffic stabilized above 90,000 visits/month as of December 2025
